HR Topics  Leadership Tips
3 Things Leaders Can Learn from Apple
Is there a better day in the year than the one announcing Apple’s latest and greatest? Apparently not, according to the millions of followers streaming the #AppleLive event last week.
Despite its numerous innovations, Apple’s success has really been propelled by its ability to simplify. Most leaders are overly complicated, whereas great leaders know how to distil an idea to its essence. If you want to improve your business, it’s simpler than you think. Here are 3 tips from this tech giant:
Getting Buy-In, Doesn’t Mean Selling Out
For many companies, the ultimate goal is to flood the market with enough widgets, gizmos and gadgets to create buzz and drive profits. It’s easy to produce sub-par products and quickly penetrate a market before consumers realize that the product doesn’t really deliver.
For Apple, the emphasis isn’t on making money. The goal is making quality products people really want. That’s why the engineers creating Apple products actually make them for themselves. They design things that will ultimately make their own lives easier. And this buy-in is internalized by every employee within the company. When thinking about the level of authenticity in your organization, which comes first: quantity or quality?
You Can Never Have Too Many “Cooks” in the Kitchen
Large corporations, like Apple, often understand the value of a clear top to bottom succession plan. As a result, they aren’t likely to stumble in the aftermath of any leadership change. When Steve Jobs handed the reigns over to Tim Cook in 2011, he inherited a qualified staff and a solid pipeline of industry leading products.
If someone at your organization was hit by the proverbial bus tomorrow, would you be left in a state of disbelief or do you have plenty of “Cooks” in the kitchen? In the event your leadership walks out the door – whether it’s a CEO, Vice President or department director – the onus to sustain your growth and make effective decisions will lie with his or her successor. Lay the groundwork for your management team to succeed in the future and build business acumen and specialized competencies now.
The Experience Is Everything
Every Apple product must do more than function well; it must be easy to use. If the consumer can’t figure out how to work it, it’s worthless. Even as technology becomes more intricate and feature-heavy, intuitive design continues to drive Apple’s user-interface.
Often, leaders believe products need to be complicated in order to prove their value to the consumer. Yet, the opposite is true. Before sending your next product or service to production, consider the end user’s experience. Would a rookie fall in love or fail to learn?
The launch of the AppleWatch marks the beginning of another extraordinary era in the tech industry. Just like there’s much more to Apple than the iPhone, there can be much more to your company if you have the foresight to simply build it.