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Pro Code #12: Internet Fame – Asset or Liability on the Job?

Pro Code #12: Internet Fame – Asset or Liability on the Job?

Finding the right balance between subject matter and charisma isn’t easy, even for social media savvy pros. So when a practically unknown blogger catches fire, building tens of thousands of followers and booking live speaking engagements, you might take notice.

As a leader, you could be faced with the opportunity to hire one of these self-made Internet celebrities for an internal position. But is this kind of online activity an asset or a liability? As a pro, you can refer to Code #12 for guidance, “You’d be mad not to consider an e-celebrity with mad promotional skills within your marketing department.”

Building a large-scale interest online takes dedication and a thorough knowledge of social media channels. Internet celebrities who stand the test of time often know the difference between being active online and building relationships online. Leveraged in the right way, you can turn this e-celebrity’s social promotion skills into a tremendous asset for your company.

Of course, the candidate’s long-term fit largely depends on the job requirements and your company culture. In addition, work-life balance should be a serious consideration before extending an offer to someone already committed to a full-time online role. Pro Coders teetering on a candidate like this might also consider reading rule #55

Contribution by Ashlee Ayers.

Ashlee is an IMPACT Group Marketing Content Manager who oversees content planning, develops marketing collateral, and shares IMPACT Group’s story each day. 

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